At Boat International I oversaw the digital presence of a number of owned events. A huge proportion of this included content marketing to promote the events, as well as finding new ways to cover the events in the most engaging way.

This included live-reporting from events such as the Loro Piana Superyacht Regatta and the World Superyacht Awards, managing the on-site media teams and signing off video edits and producing a content calendar in the lead-up to events to increase awareness.

My favourite events video that I managed was from the 2016 regatta in Sardinia:

Some examples of the different types of content I produced to support the events:

• Highlights/event re-cap
• Party galleries
• Promotional copy
• Awards coverage