The Career Portal: improving SEO for The Medic Portal & The Lawyer Portal

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We worked with parent company the Career Portal to improve the quality of content on its websites, and boost the organic SEO performance.

Together, we restructured some sections of the website and overhauled big updates to the legacy content. We had some impressive achievements with just six months and no additional spend, that included:

  • reaching p1 for the head term
  • increasing overall visibility by 50%
  • growing the number of keywords in the top 3 by 63%
  • doubling the number of featured snippets

We also worked closely with the development agency to suggest a number of fixes to improve the performance and technical SEO of the website, which resulted in faster page speeds.

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